Why So Many Small Businesses Fail

Most of us aren't thrilled about the idea of working for someone else until we retire. And in this day and age, more people than ever are doing something about it: they're starting their own businesses.

These new businesses fail because a vast majority of new entrepreneurs are jumping in without any knowledge of what starting a business entails. Often believing that their great idea will simply lead their success, they try "winging it." Then they're disappointed when things don't work out. So they give up and return, defeated, to another 9-6 job.

The biggest challenge of any new business owner is making the company profitable. Having a great idea is one thing, and finding the capital to start it is another. But many great business ideas fall flat simply because once they are launched, new entrepreneurs don't know the first thing about how to make a business work.

I'm a wealth coach who specializes in creating millionaires, and an important part of the process I use involves teaching people how to become entrepreneurs. I go into detail about this topic in my book, The Millionaire Maker, but for now I will just share some of the reasons why so many new businesses end up in failure.

They don't have a mentor.
Many new businesses collapse because they don't have adequate guidance. A good mentor can help you greatly minimize your risks. For instance, they can alert you to potential pitfalls and give you advice on how to grow the business. They can also help you devise a solid business plan and provide you with a wealth of tried-and-true ideas for management. And when you have a challenging decision to make, there's no one better to turn to for advice.

They don't market and sell effectively.
Marketing is one of the most important aspects of starting a business. If you don't let people know your business exists, you won't make any sales! Many new businesses market insufficiently, meaning they don't do it enough, do it inconsistently, or don't do it at all (believing that word-of-mouth should be enough). Creating an effective marketing strategy is essential for every new business' initial success.

And, it doesn't end with marketing. Some businesses have great marketing campaigns, but couldn't sell if their lives depended on it (and sometimes they do).

They treat their new business like a hobby.
Many new entrepreneurs who have only worked as employees are brainwashed into believing that a 9-6 job is the only way to make a solid living. They often doubt that their new business can support them financially. This belief prevents them from putting in the time and energy necessary for nurturing the growth of the business - instead of keeping it as a hobby. It's crucial that new entrepreneurs treat their businesses as viable ventures that will enable them to leave their 9-6 job behind forever.

They don't use business entities.
Although entities such as corporations and LLC's are optional for new business owners, they are crucial for maximizing your early success. Entities protect your personal assets should your business get sued. They also provide you with bigger tax breaks, allowing you to keep more of what you make.

How you run your business in its early stages is crucial for its success. But once you master the tactics necessary for creating a lasting and profitable business from scratch, you'll be well prepared to manage its subsequent growth along the way.

Wealth building is possible for anyone who learns and uses the right skills at the right time. Creating sustainable wealth does not need to remain a mystery! Order your copy of The Millionaire Maker today: http://www.themillionairemakerbook.com

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