When to Offer Resale Rights for Your Product and When Not To

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Words: 573
Author: Gary Huynh

When to Offer Resale Rights for Your Product and When Not
To

Part 1 of a 2 Part Series

I'll explain the critical points you need to consider when
to offer resale rights for your product and when not to.

Also learn how to capture the email of every single person
who buys your product even if you do not directly sell it
to them.

You should allow others to resell your digital product if
you want your product to spread virally and get your name
out in the market.

If you get your name out in the market, you build your
credibility and brand your name. That way, you will have a
better chance to sell products that you develop down the
line. (Which you should do if you want to sell to your
existing customers, but that's a whole other issue.)

Offering resale rights can allow you to easily create
upsells for your product. For example, you can sell your
product without resale rights, for people who just want to
learn from your information and not make money selling your
product.

You can then offer them a higher price for the resale
rights. You can also charge them even more to allow them to
resell the resale rights to their customers. You will
surely earn more profits with these upsells without doing
any more work in marketing.

The negative side effect of offering resale rights is that
you're creating more competition for yourself. Say a really
good marketer gets a hold of your master resale license and
does a blast to his list.

You don't receive any of the money that he makes. That
sucks but you know what? You can do the second best thing
and that is to capture their customers' email address. All
you have to do is make it a requirement for the reseller to
direct their customers to your webpage and give you their
name and email in order to get your product.

That list of paying customers' names is even more valuable
than the money you would have made from selling the product
yourself.

Also, you would benefit from the affiliate links or links
to your other products that you strategically place into
your product. You should always place links that make you
money within your product. You can do this if your product
is a software program also. Just have your programmer code
the link for you.

Here's a way to include some money generating affiliate
links into your product without distracting from your
content and upsetting your customers.

Include an acknowledgment section near the beginning of
your ebook or link to it from your software. This section
will allow you acknowledge people, programs and services
that you have found useful. The second section to always
include is a list of relevant resources. Make sure that
they're relevant or else it'll really look advertisement.

This is part one of a two part series. In part two you will
learn about two more essential items to include in your
ebook if you allow resale rights. Also, discover how to
make an extra $2,000 or more overnight with your resale
rights product.

Gary Huynh is an web designer/internet marketing consultant
with 3 years of online marketing experience. Get his fr~~
ebook to learn how he uses viral marketing to obtain
totally free advertising. http://www.rebrandprofits.com
Read part two of this article at
http://www.resellmastercourse.com/resale-rights-2.htm

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