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Working with your website designer is vital to your success!
Every business wants their website to be in the top ten of searches in Google. Well, if you get some really simple things right you’re in with a big chance of making a splash. Working with your website designer is vital to your success!
Hire the right person for the job.
The first thing to decide is who is going to build your brand new website; do you know enough to do it yourself? Or rather the question should be: If you wanted to build a house would you get a builder in or would you just dive in and do it yourself? Well most people would hire a builder, right? So even if you can do some of the work and design yourself you probably still need expert advice on the structural work. Ideally your web designer should be local to you, have a back catalogue and generally be a good fellow. Many people go by gut feeling but if you can see what he, or she, has done in the past this should be enough to convince you. Most web designers get a lot of their work via referrals, so chances are you may know someone who has done business with a website designer and has been very satisfied with the results. Ask around.
What else to ask your prospective Website Designer.
A few other good things to ask your prospective website designer are:
1. What internet Marketing Experience do you have?
2. Do you offer an SEO (search engine optimization service) in case I need it?
3. Who will maintain my site, and how?
4. Do I need to arrange the hosting for my web?
Work with your website designer.
First and foremost you need to know what you want, make sure you have a clear vision of where you want to take your business on the web. Also have a good idea of your websites theme; this is important as consistency is the key. A great way to show your business needs for your website is to draw up a site map- this looks like a mind map; and most top business entrepreneurs do this to brainstorm their business. This will save your Website Designer asking you lots of questions and also save both parties lots of time.
Get your content together.
This really important step is going to save you lots of time and energy; you need to make sure you have all your content or copy. I.e. written blurb about your products or service. Your web designer will be in constant contact with you in this area as this is where the optimisation (getting a good rank in search engines) starts. It is more important than graphics as the written word is what will drive traffic to your website from search engines and also convert clicks into customers and even repeat customers. This is where your web designers knowledge in marketing and SEO comes in very handy.. If visitors can't find the information they are searching for, they will click away, perhaps never to return again.
Graphics and pictures.
You have already let your website designer know how you want your website to look - its always worth surfing on the web for similar sites to get an idea of the look you like. Email 10 or 15 different websites to your web designer with a few comments with each site that tell them what you like about different sections, pictures, tabs, colour, look or feel.
You also may have pictures of your products, logos and even a picture of your staff or yourself. If not your website designer will help you by buying in some pictures and graphics to fill the gaps. If you need a logo your web designer should also be able to design this for you.
Website Designer Feedback.
Your website designer will guide you through all the necessary do’s and don’ts of your website. From the the look of your site, to content or copy, privacy polices and navigation. Website designers are also very savy when it comes to how your prospective clients react to your new website and with all the info collected from you will then be put into best practise. Relevancy is the key and your website designer will build your new website with this in mind. This will maximise your visability on the web and give you a good starting point for the long term in your internet business.
Dave Barlow is the director of Website Design and search engine optimization at http://www.thewebmaverick.co.uk Professional and affordable website design
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