Building your Business Image

Business image in simple terms is how the environment perceives your business. The
environment includes many stakeholders including customers, suppliers, lenders, local community or any other relevant party. What people think of your organization matters a lot and the long term success or in some cases survival, will be possible only if you have positive business image. For instance most successful and well known corporate entities have developed their own unique images which induce people to transact with them. For example a person buying a Mercedes seeks “Prestige and Luxury” image where as a person opting a Toyota is in search of “Value for money” image.

First impression always counts

Forget about business, even in our personal relationships it is the first impression that goes on a long way. So you cannot afford to get it wrong. The next time you meet a first-time customer treat him as a king and make the first impression strong and positive. This strong image you create within the mind of the customer will stay and continue to bring you business forever unless you destroy the image by your own fault.

However one of the common errors many home businesses do is ignoring the importance of customer service after doing business for the first time. The customer expects the standards delivered at the beginning of the relationship to continue and if the business fails to achieve it, they can question the validity of the image built, consequently destroying the hard earned positive business image.

Attention to detail is your winning mantra

It should be noted that every step you take and decision you make within your business model will contribute in some way to determine your business image. So even a simple thing such as answering a customer inquiry can result in negative image being built, if not handled carefully. Just imagine how many times you have called people in customer service units of well known companies and got put off by their pure ignorance.

Advertising can make or break your image

Advertising can be used to build the business image you intend. This is particularly useful to cultivate your image in the minds of those who get to know you for the first time. However as much as it can build your image it can destroy it as well. You have to live up to what you preach and if not it doesn’t take that long to develop negative image which is extremely harmful and generally very difficult to reverse.

Further consistency in advertising is another important aspect. Unless your messages are consistent and clearly support one strong business image, you could lead your customers to confusion. So make sure that you weave the same message in all your advertising efforts.

In essence, any business needs to develop positive image within the minds of its stakeholder if it is to succeed. It can take years to build your image but it all can get destroyed in one minute due to your negligence. So take care of the image of your business and remember it needs continuous attention.


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