Let Your Customers Tell You How To Improve

Are you aware of how the marketing of your business can benefit in the long run from your mistakes in the past? Educating yourself from these past mistakes may provide you with precious marketing tools for the future. It is always our endeavour to ensure the best of services to our clients and we may believe we are doing so. But the fact remains that it is impossible to guarantee satisfaction to all our clients.

If your merchandise and services are superior and you get along well with people, you are probably satisfying the majority of your clientele. Nevertheless, no matter how hard one tries, one can never achieve a 100% success rate. What is crucial is gaining an understanding of why some consumers have abandoned your company. It is necessary to learn how your marketing or customer service functions alienated these people and then correct any past errors if you don't want to have similar experiences down the road.

All businesses want to have happy customers,but, studies show 95% of unhappy customers do not complain back to the business their unhappy with.Sure it is nice not to have to deal with those complaints. But, if you don't deal with unhappy customers you will never see them again. And remember even if you never hear from them again they will spread the word to others about your business and that will hurt your business.

Interestingly, in most businesses, for ever one single individual who complains about their dissatisfaction with your service there are twenty five more who are dissatisfied but do not complain. This means there are much larger losses to your business than you might realize because of their unwillingness to let you know of their complaints. Even more interestingly, the majority of them, ninety percent, would have kept doing business with you, had you rectified their complaints.

You should know that setting up a system to monitor customer feedback about your business is one of most important things you will ever do. The great thing is that it's not really that difficult. You must have a system that keeps track of your customers and how often they buy from you. It's also essential that you have their contact information. Once you have that foundation, you can develop a system to actively ask for feedback from your customers about their experiences with your business. Obviously, putting this all together requires working out all the details, but the overall approach is that simple. Too bad most business owners never bothered to take the time.
You can get a free copy of my latest ebook by clicking here: The 7 Keys To Business Marketing Success. Eric Menzies writes about Small Business Marketing Marketing at http://www.BizRave.com

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