How can you be sure that your marketing efforts will generate profits?

There are several ways to ensure that your adverts are
responsive let me outline my top ten response boosting
techniques:

1. An attention grabbing headline is crucial. Yes, headlines
are one of the most important elements within your web
pages. The majority of professional copywriters have been
known to spend as much time on headlines as they do on all
other elements of an advert or web page combined. The
purpose of a headline is to grab your targeted prospect's
attention and pull them into your advert or web page copy.

2. Get inside the mind of your target audience. Don't write
for everyone, write for a real person. When you are writing
your advert address it to one specific individual who is
representative of your target audience.

3. Get your prospect to think in the here and now, build
some urgency into your copy. Where appropriate you can
improve responses by making special limited-time offers that
encourage them to act right now. However, you should always
impose a real deadline; you can really undermine your
credibility with false deadlines.

4. Again, keep your prospect in the here and now and
encourage your them to take action immediately. Yes, make it
unmistakably clear exactly what they should do with language
like "click here right now".

5. It goes without saying that for maximum response you
should constantly test and refine your copy to determine
which alternatives are most successful. Once you have a
proven "control" advert or web page, you should continue
testing in order to increase your responses even more.

6. Collect examples of successful copy. I have a folder on
my computer where I save copies of adverts, headlines and
even complete web pages. When I am writing a new advert or
web page I skim through my file and it helps to get me
thinking about writing my own copy.

7. Include testimonials in your copy, they can be very
effective in overcome your prospects natural resistance.
Always ask permission before using a testimonial and include
as much concrete detail as possible to add weight to the
testimonial

8. Informative, editorial style copy can be significantly
more effective than copy that looks like an advertisement.
Be creative and find ways of formatting your copy in a more
editorial style.

9. KISS - Keep It Short & Simple. Don't use long paragraphs
and sentences; break your copy into smaller paragraphs and
sentences and include only one main thought per sentence.
Don't ramble and don't try to pad out your copy with
unnecessary words.

10. This may seem like a contradiction to number nine.
Always describe your product or service completely. People
are prepared to read long sales letters, as long as they
find them relevant and interesting. But nobody will want to
read boring copy!


Copyright © John Taylor 2003.

About the Author:

John Taylor is the author of "Learn over Twenty ways To
Improve Your Conversion Rate and Multiply Your Profits" - A
Special Report that contains a wealth of information on
professional testing and tracking techniques that can boost
your conversion rate and generate increased profits. To
learn how testing and tracking can boost your profits click
this link now: http://www.test-and-track.com

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