Categories
Sales/Marketing
Whatever the purpose of your web site you have to pay for
certain services. As a bare minimum you will need to pay for
hosting, for traffic and for an autoresponder account. The
costs of these services are fixed irrespective of the number
of sales that you can make.
lets say that your total fixed costs for these services are
$500 a year and that you sell 50 eBooks a year at $27. That
means that your income is $1350 and, after paying your fixed
costs you are making $850 profit each year. So your profit
represents about 63% of your sales income.
Now, lets say your current conversion rate of unique
visitors to sales is about average at 2%. So to get 50 sales
you need 2,500 unique visitors.
To boost their sales income, most people will try to
increase the traffic to their web site by spending money on
Pay Per Click campaigns, advertising in ezines or by
investing in banner adverts. If you don't want to spend your
hard earned cash, then you will need to invest a lot of time
on article writing and other "do it yourself" promotional
activities.
What if you could nearly double your profit in a few easy
steps?
It is very easy. You simply have to closely examine your web
site and look for ways of improving the impact that you are
having on your customer.
Look at your headline, does it really grab the attention of
your visitors?
Do the first few paragraphs of your sales copy draw in your
visitor and encourage them to read further?
Are your testimonials conveying a strong and powerful
endorsement of your product?
Are you making good use of text colour to emphasise the
important trigger words in your copy?
Did you know that there are over 21 critical elements within
a typical sales letter page?
When I first launched my web site
(http://www.Test-and-Track.com) my conversion rate was
less than 1%. Since then, I have tested and tweaked every
key element of the entire sales process and my conversion
rate is now over 3.5%. Oh, by the way, I am still working on
it!
Let's look at the bottom line. If you can implement a few
simple improvements to your web site and increase your sales
conversion rate to just 3%, you will make an additional 25
sales without increasing your costs. 25 sales at $27 will
put an additional $675 in your pocket. Your fixed costs are
still the same so it is all pure profit!
Can you afford to leave that money on the table?
Copyright © John Taylor 2003.
About the Author:
John Taylor is the author of "Learn over Twenty ways To
Improve Your Conversion Rate and Multiply Your Profits" - A
Special Report that contains a wealth of information on
professional testing and tracking techniques that can boost
your conversion rate and generate increased profits. To
learn how testing and tracking can boost your profits click
this link now: http://www.test-and-track.com
Article Source: http://www.LinkSnoop.com
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