"How To Get The Most Out Of Google Adwords!”

By Daniel Levis

Every once in a while, something sets the world of advertising on its ear. Google Adwords is one of those things.

Not so long ago, Google was just a tiny little search engine upstart, frequented by geeks, nerds,and pocket protected propeller heads. Today, it’s the search engine of choice for the throngs of humanity.

With Adwords you can have loads of prospects lustily ravaging your web site by this time tomorrow, attracted for a nickel a pop, while your competitors fork out quarters, 50-cent pieces, & green backs.

How so?

Google built a better mousetrap, by increasing the relevancy of the searches that it provided. They figured that what people wanted were better search results, and not a page full of graphical clutter. And boy did they figure right.

With Adwords, the same principles apply, and you can use it to your advantage.

Unlike other pay per click programs, which operate like simple keyword auctions, Google has taken steps to maintain the quality of the user experience. So with Google Adwords, outbidding other advertisers DOES NOT ensure an advertisers ads will be more visible.

They must also be relevant, and herein lies the secret. With Adwords, you can use relevancy as currency.

Google actually rewards you for relevancy, by automatically positioning your ads more favorably, and punishes you for irrelevancy, by positioning them less so. And your keywords & campaigns will be shut down all together, if your ads fall below a minimum relevancy threshold.

How does Google determine relevancy?

Alchemy aside, the fundamental principles are the frequency with which people click on your ads, and the closeness of the match between the search terms you’ve selected, and those used by people searching.

So what does this mean to you, the advertiser?

It means that if you’re privy to a few simple but little known techniques, you can sneak your way into the game, ON THE CHEAP. If you’re not, you’ll fume & fuss with frustration as Google disables your keywords, and shuts down your campaigns.

Here's a fact for you. Many advertisers bid on the wrong key words, pay too much for them, use ineffective copy, and otherwise blow their brains out with pay per click.

But if you know how, you can finesse your way into even the most hotly contested categories, for as little as 5 cents a visitor.

To the outsider, an ad is just an ad, right? What can you say in 95 characters (including spaces) or less that could possibly differentiate you from potentially dozens of other advertisers?

The answer is amazing but true.

Small & sometimes TINY differences in the wording of ads can & do result in large differences in click through rates! Print advertisers have known this for decades.

In fact using Google Adwords effectively has a lot to do with mastering the classified advertising techniques practiced in mail order. The same principles apply.

If you know exactly how to appeal to human instincts & motivations in the wording of your ads, and you pay careful attention to the message to market match, and you apply scientific advertising principles to your analysis of the information that Adwords provides you, you can have a hungry horde of seekers banging down your door in no time flat!

In mail order, advertisers used response codes to scientifically track the effectiveness of their advertising. Testing & refinement was a painstaking manual process that took months.

With Adwords, you receive instant feedback, and loads of information about your audience.

This feedback allows you to fine tune your messages far more quickly than in the offline world. You use it to tightly match your ads to the self-talk already going on inside your prospects heads.

I don’t advertise anywhere, online or off, until I’ve tested market reaction & refined my message thoroughly on Adwords first.

You can do the same, and reap dramatic improvements in the return you get from every advertising dollar invested!

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"The Definitive Guide To Google Adwords" – A Hungry Horde Lustily Ravaging Your Web Site by This Time Tomorrow!
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