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Sales/Marketing
Competition is fierce on the Internet. There are a multitude of people selling products that are similar to yours. How in the world you you get customers to buy your product instead of your competitors?
The keys to outselling your competition is to compare your product to theirs. When you find the differences between products, use your findings to improve your product. Below are 12 things you can compare and improve upon to outsell your competition.
1. Price- Can you o.ffer a lower price? Can you o.ffer
a higher price and i.ncrease the perceived value of
your product? Do you o.ffer easier payment options
than your competition?
2. Packaging- Can you package your product more
attractively? Do the colors of your package relate to
your product? Can you package your product into
a smaller or larger package?
3. Delivery- Can you offering cheaper shipping? Do
you have a high enough profit margin to o.ffer free
shipping? Can you ship your products faster?
4. Benefits- Can you o.ffer more benefits than your
competition? Are your benefits stronger? Do you
have believable proof that supports your claims?
5. Quality- Is your product built and tested to last
longer than your competition? Can you improve the
overall quality of your product?
6. Performance- Can you make your product faster
at solving your customers problem? Is your product
easier to use than your competitions?
7. Features- Can you o.ffer more product features
than your competition? Do your features support the
benefits you o.ffer?
8. Availability- Is your product always available or
do your have to backorder it? Can your product
suppliers drop ship to your customers?
9. Extras- Do you provided free bonuses when your
customers buy your product? Are your bonuses more
valuable than offered by your competitiors?
10. Service- Do you o.ffer your customers free 24
hour a day customer service? Can you provide free product
repair? Does your competition make their customers
talk to a machine?
11. Proof- Can you provide more proof than your
competition that your product is reliable? Can you
provide stronger testimonials or endorsements?
12 Guarantees- Do you have a stronger g.uarantee
than your competition? Do you o.ffer warranties with
your product? Do you provide an easier return policy?
By besting your competitors in the above areas, you will outsell them more often then not.
Copyright © 2005 Ronald Gibson
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Ronald Gibson is a Web Designer and Internet Marketer. He is the Webmaster of AffiliateUtopia.com, which offers information about some of the best money making opportunities on the Web. For more information, visit:
http://www.affiliateutopia.com/
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