“The Magic of Self-Appointment & How To Use It~!”

From a young age, we are appointed. Appointed by our parents, old enough to stay home alone. Appointed by our institutions, educated enough to enter the full time work force. Appointed by our employers, responsible enough for promotion. Which is all well & good, to a point.

But have you become mentally conditioned by all this external appointment?

Could it be an imaginary roadblock that prevents you from reaching your full potential?

Here’s an example.

Let’s suppose you’re in sales or marketing, or you’re a small business owner. You can take this “appointment”, and run with it. But how do your prospects regard you when you approach them wearing these hats? Like a peddler right?

I say to you, there’s a cure for this. Appoint yourself “expert”, and gain their trust. Now up goes your mental block, as your conditioning kicks in, you’re thinking academia, professional certification, published books & articles, you’re thinking, “I’m no expert”.

And I say, if you’re in sales & marketing, or own your own business, don’t you live, breath, and eat your product, service & industry, maybe ten to twelve hours a day, five or six days a week? Aren’t you in constant close contact with a network of other “experts” in your field? Aren’t you helping people to solve their problems?

Of course you are.

So do the thing, & you will have the power!

To be an expert, do things that experts do. You don’t need anybody’s permission.

What do experts do that makes people recognize them so?

They speak, they write, & they consult, and they sound credible. If you’re in sales you’re already “consulting”, but are you speaking & writing?

Here’s a revelation for you. The depth of your expertise in a given field is far less important than your expertise at having regular people understand what the heck you’re talking about. Sounds crazy doesn’t it? Not so, there’s actually a strong demand out there for editorial content & guest speakers that do just this.

Publications need “scoops”, they need stories, they need content. Readable, helpful, captivating content that will attract readers! They’re actually much less interested in who “appointed” you than they are in the “commercial” value of your story.

So you & the publishers of trade magazines, ezines, & periodicals can scratch each other’s backs quite nicely, when you keep a few things in mind.

1) Your content is not a sales pitch, it is useful information that points out (at a high level) “how to” solve business problems. The trick here is to provide just the right amount of information to peak interest & curiosity. Remember the old expression, “always leave them wanting more”?

2) Work hard at being easy to read, easy to listen to, easy to understand, even entertaining.

3) Remember why you’re doing it. Your byline is a few lines at the bottom of your article about you & how to contact you. Secret: NOT just your telephone number or a web site address.

Offer a “special report” that promises to satisfy the curiosity that you’ve so skillfully built up in your article or talk. If a prospect visits your web site to obtain it, sell the value of this information, not your product or service on the landing page, in return for their identity.

Now, imagine the difference in perception. Your prospect suffers from the same social conditioning that you do. They automatically assume that you where appointed to write or speak about your subject of expertise. All of a sudden they’re weighing the guidance of a peddler without prejudice. It’s a double whammy!

And it really isn’t rocket science. A calculated publicity effort is relatively easy to execute when you know how, & yields top quality manna for your sales funnel!

Stop looking outside yourself for validation. Stop waiting around for someone else to appoint your professional experience valuable, noteworthy, & newsworthy. There’ll be hair growing out your ears long before that happens.

Who told Abraham Lincoln that with 1 year of back woods Kentucky education (reading, writing, and ciphering to the rule of three) that he was qualified enough to be appointed Postmaster, and then Lawyer, and then Congressman, and then President, and then Military Commander in Chief?

Nobody, that’s who, he just did it.

So just do it, and prosper!

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