Categories
Website Promotion
-and how to get started easily feeding the spiders just what they want.
Why Search Engine spiders love article directories
Search engines thrive on content. Graphics may be pretty but
unless you are specifically looking for images,they don't show
up in the Google main index page. Keywords and phrases are
what it takes to get a good ranking.
When a search engine spider hits your web site it is looking
for spider food. Just like a real person does, a spider looks
for meaningful content that is in plentiful supply. The best
kind of meaningful content to feed a spider with is well-
written and well-researched articles on a topical subject.
As a rule of thumb, you will get ranked higher when your web
pages meet these conditions:
1. Relevant keywords and phrases are present and distributed
correctly throughout your article.
2. Other web sites link to your articles.
3. You update your content regularly.
Although all three of these requirements are of equal
importance, requirement # 3 is worth understanding. Once a
robot or spider realizes that you update your content
regularly they will visit your site more often. Like a
neighborhood gossip, spiders are afraid that they'll miss
something juicy and they don't want to do that.
In my article entitled "The benefits of adding high quality
articles to your web site" I told you about how to create
articles that people would want to read. I mentioned that one
of the keys to getting people to read your article is for
them to be able to locate the articles in the search engines.
Catering to the spiders is exactly how you get listed and get
a good listing at that.
Spider make certain assumptions about the quality and
relevance of your articles by examining the keywords and
phrases that they think you think are important.
These spiders decide what you think is important by examining
the frequency of the keywords and phrases, the titles and
paragraph headers that you use, and words that appear bolded
or emphasized. Of course, there are a lot of other things
that they look at, including, to some extent, meta tags, but
keywords and phrases are what will attract visitors when they
are looking for information on your pet subject.
Because spiders love to eat text, and since they seek out the
juiciest text to determine ranking, it's important that you
make sure that your keywords appear in your headings,
subheadings, bolded or emphasized words, and your hyperlinks.
Don't just put "click here" when formulating a hyperlink, use
keywords in between the tags.
Doing all of this ensures that spiders are well-fed and that
they will index every word in your article as their way of
thanking you for a good meal.
Once your site gets a reputation as being a good place to
eat, those spiders will return again and again to have their
fill. And that's how sales are made!
John Taylor is an author and publisher of several eBooks
including Testing & Tracking http://www.Test-and-Track.com
John is also a prolific article writer. Looking for a simple
way to add his own, and other author's, articles to his web
sites he created the "Easy Article Manager" script. Now you
too can get other people to build keyword rich and search
engine friendly pages to your web site and automatically
boost your link popularity: http://www.EasyArticleManager.com
Article Source: http://www.LinkSnoop.com