Categories
Sales/Marketing
Jack Humphrey http://power-linking-profits.com
If you have been on the internet for awhile, you know that
there are millions of people trying anything and everything
to get your attention. They want in your wallet. It's a
great big money grab out there folks, and the net has
become the biggest marketing arena on the planet, driving
whole industries and generating Billions of dollars in
sales.
So what's the problem? Well, none if you are one of the
small businesses with focus. A whole lot of problems if
you lack focus.
There are myriad small business opportunities on the net
today. And if you do your research and find something you
want to associate with, or you create a product for a
well-researched target market, you are well on your way to
financial success. Or are you?
You see the more you become active on the net as either
someone looking for the right opportunity, or as someone
who has found the right opportunity already, the more you
are bombarded with choices. Everyday you get emails saying
that the next best thing since sliced bread has come along.
The new "thing" demands your attention and you get nervous
that you might be missing out on another opportunity for
fiancial success.
But don't you already have one? At least, haven't you been
presented with several great opportunities in the last
week? So why on earth take a serious look at yet another?
Why fragment the time you need to spend on your current
business with all the marketing it takes to get yet another
off the ground and profitable?
What I am talking about here is something I call
"Sign-up-Itis." (Not to be confused with Sinusitis, which
can be just as debilitating.)
It goes like this: You find your focus, you are fired up.
All is good and you are ready to start working on the
hundreds of little things you need to do to get traffic and
make sales. You need to get good search engine
positioning, you need a links campaign, you have to
research ezines in your niche and place ads, you need to
set up joint ventures, you need to create and update
content on your site, set up a merchant account, a delivery
system, and the list goes on from there.
Then you get an email from a friend or associate telling
you that you HAVE to check out the latest and greatest.
You do. It's an awesome opportunity. You look at your
plate and it's already full with your current project, but
the plate has a lot of things on it you really don't enjoy
doing. It's a lot of work to make any business pay off, as
you can see from the short list above.
"It's Much More Fun To Think About Success Than It Is To Do
The Work It Takes To Achieve It"
But this NEW thing is exciting, fresh, new. It draws you
in and it's MUCH more fun to think about success than it is
to do the work it takes to achieve it, so you buy in. You
get a ton of tools to start this new venture. It's all
overwhelming, especially since you have gone back to your
first venture and realized you now have TWO great things
that can both make you money, but they BOTH need your
attention on a grand scale in order to see profit.
Now, here is the part where most people give up. They say
to themselves "Internet marketing is nothing more than a
series of steps that I cannot complete. I am always
excited when I get started on something, but when it comes
down to DOING what I start, it gets hard and doesn't happen
as fast as I would like it to."
Let me make one thing clear right now: It is not the net's
fault for not providing us with real opportunity.
Opportunity abounds and is right there for us to snatch up
and achieve success. Never let yourself fall into the trap
of reasoning your way out of success. "It's not for me."
"I can't do this - it's for people much better with
computers and internet marketing than me."
The problem lies with your focus and your fear of success.
You must CHOOSE the opportunity you are passionate about,
or create a product you stand behind and love, and then
hunker down for the long-haul! Make yourself do everything
you are taught to do to build your business and build it -
all the way or not at all.
It should be no surprise the next time you get an email
with the next best thing inside. You should say to
yourself "That's great! Another opportunity for someone
has just been born! But I am busy with MY business and
cannot take on another venture at this time."
We Do It On Purpose
Lack of focus is sometimes a purposeful self-defeating
tactic your subconscious uses to keep you from success.
Success is NOT a destination. It's a journey.
And that journey scares the hell out of 99% of normal,
everyday people. So be it. It IS scary to think of
radical life changes, even if they are for what you
consider to be far better than your current situation!
But don't let a lack of focus and your fear of success tear
you away from your dreams. USE your fear and confront it,
right now. Today.
Make hard decisions and stick to them, then begin the
process of working on a focused, tight marketing campaign
to make whatever venture you choose the venture that sets
you free.
Wear electronic blinders. Keep lean and mean and only take
on new responsibilities that will be good for your CURRENT
business. Throw the rest in the trash.
We all know there are tons of opportunities out there.
That is a fact. It's time now to get the stars out of your
eyes, choose your niche, your product, your affiliate
program or your MLM, and get to work. Make a vow not to
stop until you are where you want to be financially.
The question is not "Can you really make money online?"
This has been proven time and again over the years by
thousands of people, many of whom you read about all the
time.
The question is "Do you really want to be one of those
people, or are you stuck in a cycle of constantly
sabotaging your success with a lack of focus?"
The cure for Sign-up-itis is focus and hard work. Success
is something you decide to achieve one day. It's that
decision that is often the biggest hurdle any future
success story has to conquer.
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Jack Humphrey
http://power-linking-profits.com
http://webmastertraffictools.com
Article Source: http://www.LinkSnoop.com