Categories
Sales/Marketing
Saturating Your Niche
(c) Copyright 2003-2004 Jack Humphrey
What you are about to read is the whole truth about
marketing your website the way that professionals do it.
The vast majority of people with websites have literally no
idea how people like me get targeted traffic and make the
kind of living that I do. Even though I have written a
course on the subject, and even though many of the things I
am doing are obvious with a little research on my sites.
I am going to tell you, right here and now, what is being
done by the high-traffic websites that are making money.
Take notes because you are still goingto have to learn how
to do these things later. This article cannot possibly
cover the details, but the clues are extremely insightful.
First, successful websites that pull down big numbers every
onth in visits and sales all have one thing in common: the
owners are dedicated and work their fingers to the bone for
their business.
Surprising? It shouldn't be! If you are surprised then you
still believe that you can get something for nothing in this
world and it's time to stop, right now, that poisonous
thinking!
You, like hundreds of thousands of others who are in
business for themselves online or off, have to make a
decision to become a real business person. This means
education, research, application, and long hours.
Show me an opportunity that guarantees you don't have to do
anything or learn anything, and I will show you a failure
about to happen. Believe me, I have been in business long
enough to see IT ALL!
Successful website marketing campaigns include a heavy dose
of networking.
No one goes it alone and succeeds online. That's a fact.
Even if the only name on your site is yours, there are
people along the way that help you turn your dream into
reality.
Mentors, joint venture partners, authors, teachers, coaches,
banks; behind every successful online marketer there are
literally hundreds of people who have helped them make their
fortune in one way or another.
Open up to this fact and become a networker. Seek out
people in your niche who can help you and ASK for their
help!
There is no free lunch!
Being in business is not something to take lightly.
Thinking you can open up a web store and only pay for
hosting and a shopping cart in order to make thousands of
sales or your service or product is ignoring the facts all
around you.
Deep down you KNOW no one succeeds in starting and running
successful online business for nearly free. But if you let
the hype catch you up in a whirlwind of fantasy and
impossible dreams, then you are going to be stuck in a
situation where there is only one outcome: failure.
Spend money on your business. You need training materials,
software and other tools for managing your business. For
gosh sakes, you actually need tax advice and excellent
record keeping.
I mean, if you really ARE going to be a successful business,
why in the world would you ignore the most basic necessities
such as tax advice unless you really don't (deep down) think
you are going to succeed?
Successful websites utilize other peoples' influence and
traffic to the fullest.
I get recommendations from all over the globe for my
products and services. It comes with a lot of hard work
building a reputation, talking with hundreds and thousands
of eople about my business, making deals, exchanging links
and recommendations, but the payoff is huge.
By networking my butt off, I have made contacts with people
and businesses that have helped MY business dramatically.
Successful sites saturate their market with links, articles,
referrals from affiliates, referrals from partner sites,
testimonials, product reviews, and anything, anywhere else
it can be had.
I want my potential customers to run into links to my sites
ANYWHERE and EVERYWHERE they surf. That's the goal. With
that kind of goal, you should NEVER be out of things to do
in the first year of your business.
Most successful online business owners take the time to
answer emails from customers and prospects in detail, and
are willing to talk on the phone if need be with possible
customers.
People seem to think this is a slow and boring process
through which you will never get rich. Which is why there
are so few truly successful profit generating websites on
the net.
The misconception that you should automate absolutely every
part of your online business in order to cut down on "face
time" with your customers and prospects is the single most
damaging misconception about doing business online ever.
The number of life-long customers you can generate in a
year's time by taking time to really connect with
individuals one-to-one is staggering. It can literally
amount to several thousands dollars more per year for your
bottom line by simply being available to your prospects and
customers.
Being "real" and answering a phone is such an incredible
novelty these days online that people make their decision to
buy simply because they could reach you!
Successful online businesses never quit innovating.
Business owners with websites that are profitable are always
on the move and always reinvesting in their business in the
for of furthering their marketing education, keeping up with
new technology, and making new contacts.
To create a business that will support you for a lifetime
takes constant, unceasing vigilance and determination in the
beginning.
Dedicated business owners are smart enough to know that
overnight riches are nothing to count on - they don't even
think about that. If it happens, it happns.
Successful business owners are such hard workers that they
might not even notice or remeber the very moment that they
finally "arrived" at their benchmark goal for their
business!
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In the end, it all comes down to work. This article will
turn a lot of people off once they see that I never made a
dime of my money online "overnight with no work."
I am not concerned with those people. I am concerned with
connecting with the few people who come to understand this
fact and STILL decide tht going into business for themselves
is what they want no matter how hard the work is.
To saturate your market and come out on top, you simply have
to be everywhere your customers surf.
Simply? Well, yes! Hard work has nothing to do with
whether success is simple or not to achieve. Hard work
comes with everything you do in life to be successful at
ANYTHING.
Simplicity in this case mean that ALL you have to do is work
hard and smart and you will reach your goals.
It's a simple formula people like Henry Ford and Bill Gates
used and that's proof enough that anything contrary you hear
about succeeding with an online business is bunk!
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Jack Humphrey is the author of "Power linking 2: Evolution"
at http://power-linking-profits.com and CEO of
http://webmastertraffictools.com. His most recent article
"Taking Advantage of Slumps" appeared in October 2003 "Sales
and Marketing Excellence" magazine.
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Article Source: http://www.LinkSnoop.com