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Working at Home
Where is the profit
An Original Article
By Colin Watkins BSc
If you have read any of my previous articles, you will know that
I very often say that business on the net isn’t really a
different form of business. The basics are always the same, but
perhaps we are dealing with a different language and need to do
a little translation.
What has prompted me to bring up the subject again is all the
talk about leads particularly opt-in leads (should I say double
opt-in). Almost everyone looks upon leads as something special,
but what really is a lead?
Your web-page is your shop front and leads are the persons who
walk past your shop. If your shop is in some back street, very
few potential customers will walk past; even less will enter and
look around. On the other hand, with a shop in the town’s main
shopping area, hundreds – perhaps thousands – will walk past
every day. Many will enter and some will buy.
When you only have say twenty leads, it is just like being in
the back street; with 1000 leads it is more like being in the
main shopping drag. The main difference here is that the shop
keeper rarely knows the names, let alone anything else about the
persons walking past. You, on the other hand, depending upon the
quality of your leads, know quite a lot about your potential
customers. All businesses need and use leads, but you have a
list that is much larger than the shopkeeper can prepare.
As a child, growing-up in the south of England, I often observed
a Jewish tailor in our local high street. His business was
upstairs, over a shop, but he often stood outside asking
passers-by if they wanted to avail themselves of his services.
He was making a business approach to his leads. When you write
to your leads, you are doing the same.
What you are doing is the same thing the tailor was doing; you
are building your list (or lists) and the profit, of course, is
in the list. Unfortunately, when the tailor approached
passers-by, he sometimes offended them and they were lost to his
list. Likewise, when you approach your prospects, you sometimes
offend them, and they are lost to your list.
The answer to this problem is ‘replacement plus’. If after each
posting, you are losing 10% of your list from removals and
undeliverable messages, you must so organise your lead gathering
so that you replace that loss and add a few more. If you don’t
do this your list will shrink and you will end up with no-one
passing your door.
There are, of course, many ways of obtaining free leads, but if
you cannot rely on a sufficient quantity, you must buy enough
each month to ensure that your list grows. Of course, you must
be very careful where you do your buying; there are an awful lot
of charlatans on the web. The best thing to do is not to
re-invent the wheel; follow the advice of those that have gone
before you. I’m sure that you have many friends and
acquaintances who will be happy to advise you. I can’t claim to
know better than any of those but I am happy to let you know the
reliable suppliers that I have used for a long, long time.
Here is one that will feed you a few each week. The quality is
excellent and it is possible to have a free trial period.
Although the quantity is not enough, I stay with them because of
the quality. You can, of course, accept the leads that come in
the trial period and resign if you wish.
http://www.pushbuttonleads.com/index.php?aff=taffyw
Here is another that I use all the time:-
http://www.leadpak.com/default
With this one you can start off with 600 free leads and again
you don’t need to continue if you wish.
There are a number of other very good lead sources. If you want
to speak to me about some of them, just contact me at the
following address:-
http://www.prestigiousprofits.com
Good luck with your list building.
________________________________________________________________________
Colin Watkins BSc
personal@cwatkins.de
http://www.prestigiousprofits.com
http://www.prestigiousprofits.biz
Wittelsbacher-Str-12, 97074 Wuerzburg, Germany
Tel: 0049 931 86074
Fax: 0049 931 86072
Mobile: 0049 174 3835538
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