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You may not want to pass off as some venomous marketer trying to milk them of their money. You would not also want them to think that a robot is sending them spam, because being labeled a spammer is one of the worst things that could happen to an internet marketer.
As an internet marketer, you got to show some love in your follow up email messages. In making your pseudo-love letters to your prospects and professing your undying devotion to serve them and sell great products to them, here are a few simple techniques to try.
“Call me by my name” technique
There is nothing more impersonal and unappealing than a letter that is obviously generic and sent to the rest of the world. “Dear User” or “Dear Subscriber” does not quite make it when you are doing Internet marketing.
Everyone treasures it when they are addressed with their first names. Lately, there have been more internet marketers who do this, but you can stand out by means of using other techniques below along with this one.
Keep it Short and Sweet
If people want a novel, trust me, they will not read from their email inboxes. Save the drama and lengthy suspense to the authors of bestsellers in bookstores and cut to the chase. Normally, people who check their email messages for updates prefer short messages.
This is a challenge for you as an internet marketer: do not lose your spice even when you lessen the length of your followup emails. Keep it short and sweet and people will love you for it.
Be generous with your Thank Yous
You might think that thank you email might be just a waste of time, but it actually goes a long way. Few internet marketers remember this rule of thumb. Whether they purchased a minor product or a major one, opt-in for subscriptions or any other transaction with you, it is quite impressive to give your thanks. Prospects find it quite refreshing to read about.
Lend variety to your Method of Expression
You can use email. You can use video or audio. Be creative. You cannot expect people to always look forward to seeing the same old thing. Even the best of lovers love variety and think up of a hundred ways to express their love. You do not necessarily have to work like a circus performer to please and entertain, but you must at least have the flair to break the ice every once in a while.
Offer something new regularly
It is not just the manner of expression, but giving them something else beyond the subscription is something your subscribers will thank you for. Giving a tip or two or some freebies wouldn’t really hurt your budget, so give some of it from time to time.
You can also offer discounts and other cross sells with relation to your products. Whatever it is, make sure that it is useful, related to the field from which you are promoting and effective when they do use it.
Joel Christopher is a best-selling author, speaker and mentor, known worldwide as The MasterListBuilder. To find out more on how you can triple your leads, sales and profits. Visit http://www.MasterListBuilder.com
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